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You just need to enter your cost data to get a smart marketing analysis in one minute. Your customized analysis is made up of five reports: attribution, presence, segmentation, contribution, finance.

The global result is synthesized in a functionnal dashboard.

Mazeberry Express provides a solution which measures the rate of profit of each channel. The return on investment is calculated from the revenue and the online marketing expenses. It also provides the cost per action (CPA) and the advertising rate.

You are now able to know how every channel impacts conversions.

The contribution report helps you to define to what extent one channel participated to the conversion of the web surfer. It details the level of participation of each marketing channel in the purchasing process.

It is affected by attribution model changes.

Thanks to the segmentation report, you can determine what role played every channel. Discover channels are the first point of contact of the consumer with your product. Influencer channels hold the web surfers’ interest.

Closer channels result in the final click, that is to say the conversion.

Mazeberry Express technology offers a detail study of transactions and revenue It enables you to know the efficiency of your advertising campaign channel by channel. You are also able to justify changes in your investments.

All this information is gathered in the attribution report.